Hair today, gone tomorrow*

*sorry, I can’t miss the opportunity for a good pun!


Recently I decided to make an effort to reduce my plastic consumption and waste. To this end, I decided to ditch the (relatively) expensive plastic razors and research re-useable safety razors. In doing so, I stumbled upon the obvious truth that there is absolutely no difference between men and women’s razors, and that it is the result of a very successful marketing campaign.

King of his domain

History states that King Camp Gillette (his real name!) developed the first disposable safety razor. Whilst it was not the first safety razor on the market, it was the first ever with blades that could be removed and changed. This change revolutionised the industry, as well as reducing the price of the razors.

 The other half

As these razors were no longer restricted to the elite, meaning that shaving was no longer a sign of class status amongst men, Gillette decided to target an untapped market, women.

The marketing campaigns coincided with a drastic change in women’s fashion, and it is discussed that it was likely a circular effect of fashion dictating women’s hair removal, and women’s hair removal dictating fashion.

 Fashion dictates fashion

During the Victorian era, women’s clothing had covered both arms and legs, thus body hair was neither a concern nor noticed. However, the evolution of more daring clothing revealed the arms, shoulders, and, (gasp) armpits. This is where the clever marketing campaigns began. Prior to the 1900s, advertisements involved describing a product rather than telling a person as to why they need to buy it.

Securing a market 101: target insecurities


But the marketing campaigns surrounding women’s hair removal centred on promoting disgust and repulsion about body hair. These campaigns preyed on the desire of women to be ‘on trend’, as well as focusing on the loneliness of unmarried or single women. In 1915, Gillette launched its Milady Razor, and thus began the market of women-specific razors.

In the 1940s and 1950s, dresses became longer again due to a shortage of nylon. As a result, sales of razors slowed. Rather than promoting shaving as an ‘on trend’ fashion necessity, they started throwing words into the campaigns such as “unsightly”, “unwanted”, “embarrassing” and, “unhygienic”. Thereby cementing the idea that if you had body hair, you were unclean.

A change of focus

Later marketing ploys targeted the idea of femininity and women’s empowerment. The 1960s saw the Scaredy Kit, a shaving kit aimed at women who were reluctant to shave (possibly due to a fear of razors).


Also around this time, campaigns used phrases such as “smooth like a child”, promoting the idea that being brought back to a pre-pubescent state was somehow the ultimate form of femininity.

The irony of these campaigns is the image of teenage girls shaving to show their maturity, while bringing themselves back to a pre-pubescent, childlike state.

Particularly distasteful when we look at the current marketing campaigns that focus on sexuality and desirability!

Final Thought

So what have we learnt from this? One, the fact that men’s and women’s razors exist is simply from a desire to corner every aspect of the market, and two, the marketing campaigns targeting women were morally questionable!

Full disclosure: I’m still buying a safety razor!

The potential of youth


Previously, I wrote about defying ageing with a focus on miracle creams and lotions. The general consensus is that you cannot stop the ageing process.

However, recently an article popped up in my inbox discussing about how the blood of young mice can rejuvenate older mice. Cue images of horror movies where older people are harvesting young people for their blood!

In reality it is far more complicated than injecting the blood of a young person. We need to know how the young blood factors are acting to ‘rejuvenate’.

The potential of umbilical chord blood

In this particular study the older mice who had received plasma from the umbilical cord blood (UCB) of young mice had more neural connections forming, and showed improved memory and learning compared to control mice.

The researchers found that there was expression of a UCB-specific protein in the hippocampus of the older mice who had received the UCB plasma.

Previously, studies have only been able to demonstrate the ‘rejuvenating’ effects of young blood on older animals through a technique called parabiosis, which is where the circulatory system of two mice are joined (ewww!). Obviously, ethically there would be issues in humans, and in animal research it is a proof-principle technique that is also not overly practical. So knowing that we are able to identify factors in the plasma that can ‘rejuvenate’, is a big win.

UCB can also repair damaged tissue

This same year, another article demonstrated that stem cells isolated from human UCB can prevent kidney failure in rats suffering from acute kidney injury. Currently, human UBC cells are used to treat a range of diseases such as

  • Immune deficiency
  • Leukaemias
  • Blood diseases such as Aplastic and Fanconi Anaemia
  • Metabolic storage diseases
  • Thalassaemia

Final thought

It is undeniable that there are properties of young blood that can ‘defy the ageing process’. In terms of medical research, it seems that these factors will be able to counteract age-related memory loss, and promote repair to damaged organs. Unfortunately, UCB relies on tissues being donated, and has obvious limitations as well as ethical considerations. At the moment these experiments are ‘proof-of-principle’ but pave the way for more UCB-factors to be isolated that may help promote tissue rejuvenation. Think repairing damaged spinal chords!

And, let’s face it, eventually the cosmetic industry will jump on this band wagon to promise ‘age-defying’ treatments!!

Side note

Many hospitals collect human umbilical chord blood. Please consider donating your child’s umbilical chord blood and tissue for medical research or to be used in life-saving treatments.





When life gives you lemons


In the 6 months leading to the end of my contract as a postdoc, and in my search for employment, I experienced a range of emotions that were not unlike the 5 stages of grief. First I was in denial, then I progressed through bargaining, anger, depression and finally towards, acceptance. Writing this piece was cathartic, but I also think that it is important to discuss the mental health of researchers….

You can grieve for a career

How is it I can grieve for a lack of employment? In actual fact it is more than possible, it makes sense. Grieving is a natural response to loss, and just as we can grieve for the loss of a loved one, we can grieve for a loss of self-identity, self-worth and our place in the world.


Faced with an ending contract, the prospect of a lack of financial security, and the fact that I am a foreigner with visa requirements, I threw myself head first into finding work. I somewhat naively (given I had worked for many years as a research assistant and had seen first hand the plight of the postdoc) thought that with my 15+ years’ research experience and a decent number of first author publications, I would be inundated with responses!

What followed was email silence. So I told myself that maybe I was applying a little too early, and that people were not interested in my applications because I was still employed. Denial. I convinced myself that these were the reasons and that I still would not have a problem finding a new job.


While often the bargaining stage occurs after denial, it can also occur early on in the grieving process. Bargaining often comes in the form of a promise to change an action or behaviour. For me, the bargaining stage was a period of great productivity fuelled by desperation, as well as a period of guilt. I felt guilty that I had obviously (in my mind) not taken advantage of opportunities presented to me. So I reasoned that if I invested more in X, Y and Z, I would improve my chances of employment. I undertook a part-time Masters Degree, I started my blog, and I emailed every contact I had no matter how tenuous the link. I asked people for advice and went to networking and career events.


I transitioned to the anger phase quickly. I was angry with everyone who was happy with their job. I was angry with people who had permanent contracts and took it for granted, at people who didn’t care about their work, at those who did not take advantage of career enhancing opportunities. I was angry at a lack of career mentorship. I cried all the time out of frustration. The slightest thing would set me off. Then there were the roadblocks to career advancement. For example, being told that I was too old to do another a postdoc and therefore not eligible for many fellowships (despite only being 30-something!).


This naturally progressed into the depression stage. For those facing or experiencing unemployment, scholars have found that self-worth, self-doubt of one’s abilities and place in society, their ability to provide an income along with financial security, is the driving force of the depression stage. I also felt shame that I was unable to find a job as a researcher, that I am disappointing the people who have given me opportunities.


However, a chance networking event showed me I could look outside the box. This helped my transition into acceptance.

What needs to be spoken more often is that even if you don’t work in a lab, it doesn’t mean that you aren’t a scientist. Rather than fighting against what is happening and further wallowing in self-pity, I have come to the conclusion that I am trying the best I can. It is as simple as that. My lack of unemployment is a reflection of the status quo in academia and research, and unfortunately, common. What we also need to remember is that there is no shame in looking for career alternatives that still utilise hard-wrought scientific skills!

Final Thought

This piece was originally written for the blog section of a newspaper, but they have asked me to write about something different so I decided to publish it here. Although this is a very personal piece, I think it is important to discuss how unemployment affects your mental health, and to maybe put my somewhat erratic mood swings into perspective! I didn’t write this to gain sympathy, but to put a voice to a common situation.

March for Science


On Saturday April 22nd, I participated in the March for Science. I was expecting, given it was an election weekend in France,  not be many people would march. I was proven wrong, and it was great to see that the march had a good turnout!

Even though the March for Science originated in the US in response to funding cuts for research, the sentiment has been echoed around the world. Researchers everywhere, including Europe and Australia, are facing reduced funding, reduced support and a lack of recognition for the hard work they do.

Being a scientist is not a stable, long term career by any stretch of the imagination. Yet we persist with it out of passion, and out of understanding that society will not move forward, nor will issues such as (gasp) climate change be tackled, if we don’t have researchers. Thus, the need for continued funding.

So maybe each country, and even each researcher had a different reason for marching on the 22nd, but I for one was glad that people were motivated to do it, and for others to see just how many scientists there actually are!

Images of the March for Science (Paris)

The Paris March for Science.
“Breaking News: Science is more ffective than magic (p<0.05)”.
This may have been my favourite! “Sticking your head in the sand is not a solution to Global Warming…Your ass will still get hot!!”
“Effect size, not hand size, matters!”

Final Thought

The images shown are from the March for Science in Paris. Thanks to Rebecca Whelan and Rachel Macmaster for the photos.

The myth of the tissue-destroying white-tailed spider


Warning: if you do not like spiders, or are squeamish, maybe don’t read this post!

When I was at university, I found a red bump on my elbow that progressed to an actual hole. Many doctor’s visits and anti-inflammatory steroid injections later, I had an impressive scar and perhaps, an impressive story.

A persistent myth

My doctor told me that the hole was the result of a white-tailed spider (Lampona cylindrata and Lampona murina) bite, which causes tissue necrosis. Anyone in Australia has heard about people being bitten by a white-tailed spider and ending up requiring multiple skin grafts, or in the worse case scenario, amputation! In actual fact, spider bite-induced necrosis (necrotic arachnidism) is linked to only one spider, the Brown recluse (Loxosceles reclusa), which is found in the southcentral and southeastern areas of the United States. A compound found in the spider venom creates an acute immune response that results in inflammation-driven tissue destruction.

The link between the white-tailed spider and tissue necrosis is in fact an urban legend that has persisted since the 1980s.

So if the white-tailed spider doesn’t actually cause tissue necrosis, how did I get a hole in my elbow?

The jury is still out

The theories put forward focus on mycobacterium ulcerans infection at the bite sites resulting in an ulcer, or Staphylococcus aureus infection resulting in cellulitis (bacterial skin infection).

It is unlikely that the majority of the cases are the result of a M. ulcerans infection. Firstly, this type of infection is predominantly localised to tropical areas, and is a highly contagious infection. Secondly, studies have shown that the white-tailed spider venom does not carry this bacterium.

The second theory, that the tissue necrosis is from S. aureus infection resulting in cellulitis, is more likely. I couldn’t find a straightforward answer, but it seems that most researchers and clinicians feel that the S. aureus infection occurs from entering at the site of broken skin, i.e. a bite site that someone has scratched.

Final thought

So, despite a lack of evidence linking the white-tailed spider to necrotic arachnidism, the myth persists. I mean, what is going to have viewers glued to their TV or clicking on links:

“I lost my leg to a spider bite!” or, “I scratched a spider bite and now I have a bacterial infection!”


Tip: don’t enter tissue ulcer into Google images if you are of a weak constitution…!


This post was inspired by a recent post in Australian Geographic.

Click to access A-phoenix-of-clinical-toxinology-White-tailed-spider-Lampona-spp-bites-A-case-report-and-review-of-medical-significance.pdf;year=2016;volume=2;issue=2;spage=256;epage=259;aulast=Fegley

Click to access joh10634_fm.pdf

Disclaimer: the image used in this post is of the common ‘jumping spider’ and is not a white-tailed spider.

All watched over by machines of loving grace


I recently saw a documentary at the Palais de Tokyo as part of their exhibition entitled “All watched over by machines of loving grace.” The documentary, by BBC journalist Adam Curtis, was a fascinating insight into systems theory, cybernetics and ecology.

So of course, I took to the trusty scholarly search engines to find out more.

A (vicious) circle

Early scholars of the movement described nature as an electrical circuit, with amplifiers and dampeners of the natural order. In terms of ecology, systems theory described nature as a self-governing machine that responded to changes in the environment and adjusted to maintain a natural balance. In essence, an ordered cycle of life.

A systems theory cycle

This is called a feedback loop, i.e there is a cause and an effect. Following on from this, there can be another factor that then influences the original input.

Feedback loop


No, I’m not talking about robots!

Cybernetics is at the heart of systems theory, describing nature as a system that can be controlled and managed. Cybernetics considers nature in the bigger picture, looking at the response of the environment to changes.

Cybernetics introduced the concept of ‘negative feedback’, where in order to maintain equilibrium, where the output result that feeds back into the network is out of equilibrium, and is reduced to maintain the steady state.

Negative feedback loop

Earth as a spaceship

Cybernetics spawned the early environmental movement in the 1970s. This was based on the modelling of the ecological feedback loops. Scholars and activists realised that if a steady-state of ecological systems could not be maintained, irreversible damage or a catastrophe would occur.

This produced the idea of the earth as a spaceship. A self-contained object that required all systems to exist and work in harmony in order to maintain a sustainable environment within the ‘spaceship’. If not, water, air, or food would be compromised. In fact, cybernetics also contributed to the development of the Doomsday Clock. This is a metaphorical countdown to the end of the world based on the (dis)equilibrium of the population and our environment.

It’s not just science fiction

Systems theory feedback loops are used in everything from psychology (understanding people’s responses to the environment around them), to machine learning and computers and, to the development of the internet.

Final Thought

The most fascinating focus of the documentary was the realisation that man’s reliance on machines in order to ‘improve’ our quality of life as well as increase productivity in industry, has destroyed the idea of an ecological cybernetic system. The early theorists failed to anticipate that the negative feedback loop would not adjust to a rapidly changing human population, one that was at disequilibrium with its environment. This can be seen in the rapid extinction of animal and plant species, as well as the wealth of some countries versus the absolute poverty of their neighbours.

It really was such an interesting documentary, and I urge you all to watch it (link included in first section).


Bernard C. Patten and Eugene P. Odum. The American Naturalist, Vol. 118, No. 6 (Dec., 1981), pp. 886-895



The Communication Series: Critical Theory


So I have discussed the post-modernism approach from the feminist critique aspect, with a focus on the use of language and communication to dominate. However, the emerging theory also consists of the critical approach to understanding communication. The goal of this theory is to produce communication that is free from domination and to meet the needs of all individuals.

Am I too critical?

This means that we could say that the aim of critical theory is to deconstruct structures of communication (i.e. in organisations) so that domination cannot be used to control people. This theory states that communicative domination can be used not just as a coercive force, but can also be found in attitudes and culture. For example, how a company sees itself and its employees can also be a form of domination.

Dominating culture and attitudes

One study that shows an example of creating a culture through ‘dominating’ communication was the removal of temporary workers to cover absent employees. It was discussed how the remaining workers were forced to work harder to make up for their teammate’s absence. Instead of creating a workplace were the employees had close bonds, it created tension and negativity when they interacted with both their employers and with the absent employees. And in the absent person, there were feelings of guilt and a sense of betrayal. The attitude and culture to being “absent” was “dominating” the team.

Why have communication theories?

Although this is not a conventional form of domination, this use of the critical perspective showed the example that domination can be pervasive within an organisation, in many different forms.

So in this example, the questions would have been: “is there domination?”, “who is dominating?”, “how is it affecting attitude and culture?” Once these questions have been answered, the following questions of “how can we change the communication?” and “what are we trying to achieve?”, should be asked.

The aim of these theories is to understand how the communication occurs and the effect that it has. For organisations, understanding how the communication does and doesn’t work (by using the theories) allows for communication to be improved and change the culture and structure of a workplace.


Agger, Ben. (1991). Annual review of sociology, 105-131.

Alvesson, Mats, & Deetz, S. (2006). The Sage handbook of organization studies, 255.

Buzzanell, Patrice M, & Liu, Meina. (2005). Journal of Applied Communication Research, 33(1), 1-25.

Cheney, George, Christensen, Lars Thøger, Zorn Jr, Theodore E, & Ganesh, Shiv. (2010). Organizational communication in an age of globalization: Issues, reflections, practices: Waveland Press.

Cooper, Robert, & Burrell, Gibson. (1988).  Organization studies, 9(1), 91-112.

Deetz, Stanley A. (1982).  Western Journal of Communication (Includes Communication Reports), 46(2), 131-149.

Harvey, Michael, Speier, Cheri, & Novecevic, Milorad M. (2001). International Journal of Human Resource Management, 12(6), 898-915.

Johansson, Catrin, & Heide, Mats. (2008).  Corporate Communications: An International Journal, 13(3), 288-305. doi: doi:10.1108/13563280810893661

Mehta, Rajiv, Larsen, Trina, Rosenbloom, Bert, & Ganitsky, Joseph. (2006). Industrial Marketing Management, 35(2), 156-165.

Mumby, Dennis K., & Stohl, Cynthia. (1991). Discourse & Society, 2(3), 313-332. doi: 10.1177/0957926591002003004

Papa, Michael J, Singhal, Arvind, Ghanekar, Dattatray V, & Papa, Wendy H. (2000). Communication Theory, 10(1), 90-123.

Peng, Wei, & Litteljohn, David. (2001). International Journal of Contemporary Hospitality Management, 13(7), 360-363.

Shockley-Zalabak, Pamela S. (2012). Fundamentals of organizational communication (8th ed., pp. 27-68). Boston: Pearson/Allyn and Bacon.

Vaara, Eero, & Tienar, Janne. (2008).  Academy of Management Review, 33(4), 985-993.

van Vuuren, Mark, & Elving, Wim JL. (2008). Corporate Communications: An International Journal, 13(3), 349-359.

Honouring innovative women – the EU Prize for Women Innovators


As we all know, yesterday, March 8th was International Women’s Day. But what exactly does this day mean? Does it mean writing a social media post thanking your mum, discussing gender inequality in the workplace, or attending rallys’ and protests? Yes, if it raises awareness. Me, I watched the live stream of the EU Prize for Women Innovators.


Awarding female innovators

EU commissioner Carlos Moedas spoke that there were two reasons a prize like this is important: 1) to recognise the achievement of women, and 2) talk about female role models. As he said, in the history of the Nobel Prize, only 5% of the recipients have been women.

My interpretation of this is that we need a day to recognise and award the achievements of women outside of, and separate to, the achievements of men. Maybe some people are scoffing at this statement. However, as long as the majority of the awards in Innovation and Science go to men, separate recognition of women is needed.

During his speech, Commissioner Moeda commented that the irony of him ‘commanding women to inspire other women’, was not lost on him. He also said he hoped that women in innovation would “make their passion contagious to other women….and let it inspire another generation of women”.

I ask you, who are your role models? Are they male or female? I tried to think of who my role models were. And do you know what? None really came to mind. Does this mean that I never had a role model, or does it mean that there was no mentoring and fostering of passions and interests? I’m not sure, but after watching the live stream and hearing about the awardees, I hope that there is a new generation of women who are inspired by female role models.

I digress, I want to discuss the award ceremony.

From the 147 applicants, 12 finalists were selected. Of these 12, 4 awards were given. The first award was the ‘rising innovator award for women under 30′. The recipient was Kristina Tsvetanova. She is an engineer and the cofounder of a tactile tablet for people who are visually impaired.

Third place for the EU prize for Women Innovators was awarded to Claudia Gärtner. She has developed a ‘lab-on-a-chip’ that can be used to detect cancer or infectious diseases and other agents from a blood sample.

Second place went to Petra Wadström. She and her team have designed a solar device that heats and sterilises water!

And finally, first place was awarded to Michela Magas, who described herself as a member of the creative/tech industries, and has been involved in bringing together researchers with the designers, musicians and developers to bridge the gap between academia and industry and the arts and sciences.


In her speech, she stated (and I am paraphrasing) that ‘the role of the female perspective in innovation is driven by an attempt to understand human nature’. So in other terms, women bring a different perspective to innovation.

And if we are going to talk about role models, then her final statement of ‘what you have inside you can lift you over walls and across borders” was truly inspiring.

To hear about the achievements of these women was inspiring, for the lack of a better word, and it made me want to try harder at what I am doing so that I may be a role model for the next generation of women. Even if it is only my nieces that I inspire!

Final thought

And that, my friends, is what these awards, and International Women’s Day, is all about. Empowering women with the knowledge that we can aspire, achieve and receive recognition for what we do, and are trying to do.

The Communication Series: Using communication to dominate or empower


Post-modernism theory

As a result of growth in areas such as education, scientific knowledge and the progress of industry, society has seen an enhancement of life and culture. However with these changes, a problem of domination has arisen. This is when one person uses or withholds information and knowledge from another person in order gain control.

The heart of the emerging theory (consisting of the post modernism and critical analyses) is that organisations need to be flexible and less structured in order to change with society. Scholars write that post modernism uses knowledge, information and language to create a culture where the language can be used to either empower or to dominate.

 The feminist critique of communication

In honour of International Women’s Day, I am going to discuss a sub-genre of the post modernism approach, the feminist critique. This field challenges and questions the ideological and cultural perceptions of female roles in society, and how communication shapes and influences women’s roles within organisations.

Historically, patriarchal dominance has been used in organisations to engender women to particular roles, (for example, secretaries or nurses) positions seen as “women’s work” and perhaps beneath that which a man should perform. Key to this dominance and perpetuation of gender bias is the language used.

Further to this is the structured hierarchy of an organisation, women in more subservient positions, men in positions of power or positions involving decision-making and the relay of information.

Communication to dominate

One study examined taking maternity leave in regards to changes of identity and how workplace interactions affected leave choices. This study highlighted the problem within organisations to attach meaning and identities to the pregnant woman, often to their detriment.

Central to this was the communication used, as there were differences between what was said and what was done. By this I mean that communication between the women and their supervisors and their co-workers, was used as a means of controlling the decisions made by the women regarding their decision to take maternity leave. It was also found that the language used by the supervisors affected the attitude of co-workers to the women taking or returning from maternity leave.

The communication processes were often used to make the women feel guilt, shame and inferiority about taking leave. It was also used to convince both the women and their co-workers that their work performance would be inferior or less productive based on the decision to take or return from maternity leave.

Communication to empower

Here I am going to focus on an example concerning female dairy farmers in rural India, where researchers studied how breaking down patriarchal dominance and empowering women influenced social change within the communities.

Traditionally in these communities men dictated the control of money, interpersonal relationships and the distribution of work. But some villages were part of a program that was designed to provide female dairy farmers with greater education about dairying, running a co-op, and encouraged social clubs to increase interpersonal interactions.

As you would expect, changing the communication processes and empowering women benefited everyone!

Not only was more information about dairying, health and finances exchanged between the women, men in these villages said that there was a positive effect on the collaborative approach to dairying as well as in their family life!

In short, it was evident that when the women were given a voice, the whole village not only benefited but also underwent social changes. In contrast, more isolated women who were not in the social clubs felt less empowered and still felt they were under patriarchal control.

Final Thought

Communication, how it used, delivered and what is said, has the ability to empower or dominate, affect attitudes, culture and identity, and to create social changes to the benefit of all.

What we do not say can be as powerful as what we actually say.

The Communication Series


It might be surprising to know that communication, that is, how we communicate, what we say (even when we aren’t saying it) and how the communication is used, is quite a complicated field of study. In the next few posts that I am calling “The Communication Series”, I discuss the theories and analyses of communication.

Communication theories attempt to describe and give purpose to the way that the communication processes occur and have advanced, as well as attempting to suggest ways to improve communication by highlighting limitations.

These theories are generally applied to organisations where there are clear structural and power differences and communication can either enhance or impair an organisations success.

What you talkin’ about?

At the heart of communication is discourse, which encompasses the information and knowledge being relayed. Having said that, communication is not just a means in which information is moved between individuals, but it is a way of reinforcing and establishing ideas, ethics, structure, ethos as well as output and productivity.

Who you talkin’ to?

If we take a business as an example, effective communication is critical for its interaction with employees/team members as well as with the environment outside of the organisation. The communication is therefore essential to its success.

Continuing with the ‘business’ scenario, the communication can be between peers on the same hierarchal level, managers to employees, or boards of directors to managers. Outside of the business, it can be by customer feedback, profit, the ability of the organisation to expand, marketing/public image, or how the organisation compares with others within the same industry/field.

What did you just say?

What is important to remember is that communication is not just the act of saying words, but can also be from responding to stimuli or by the interpretation of facial expressions and behaviour. And let us not forget that it can also be electronically delivered, such as on a blog, for example….


If how and what we say can change, as well as the interpretation of the message, it demonstrates that communication is an ongoing, changing process. For effective communication to occur, incorporating the varying nature of communication is crucial. If we go back to the business scenario, how an organisation understands these changes and implements them to create new environments can define the organisation, i.e. the means and processes by which individuals within the organisation communicate in order to work together.

The many theory phenomena

Not every organisation is structured similarly, meaning the ways in which they communicate are vastly different. For example, how does communication work in organisations that are hierarchical versus organisations that are collaborative? How do the organisations tackle social and cultural changes, and how do they use communication to incorporate these changes? Hence, just as there are different styles of communication and organisational structures, there are also different theories that can be applied to how communication works within these organisations.

The three main theories are functional, centred and emerging.

“The Communication Series Theories”

The functional theory can be described as performance based, focusing on how messages move through an organisation. It focuses on how rules and regulations resulting in output and yield, shape the communication. This theory focuses on structure, and does not apply well to changing methods of communication and culture.

The centred (or meaning-centred) approach asks how symbolism, stories and emotions are used to construct social structures and personal relationships. This approach encourages incorporating change and the ever-changing nature of communication.

Emerging communication theory focuses on newer and more critical theories that are being applied to communication. In the following posts I will discuss two to of these newer theories – critical and post-modernism.


All sources used throught “The Communication Series” will be placed in the final post. However if you are genuinely interested in a source, send me a message!