The Communication Series: Using communication to dominate or empower

broken-communication

Post-modernism theory

As a result of growth in areas such as education, scientific knowledge and the progress of industry, society has seen an enhancement of life and culture. However with these changes, a problem of domination has arisen. This is when one person uses or withholds information and knowledge from another person in order gain control.

The heart of the emerging theory (consisting of the post modernism and critical analyses) is that organisations need to be flexible and less structured in order to change with society. Scholars write that post modernism uses knowledge, information and language to create a culture where the language can be used to either empower or to dominate.

 The feminist critique of communication

In honour of International Women’s Day, I am going to discuss a sub-genre of the post modernism approach, the feminist critique. This field challenges and questions the ideological and cultural perceptions of female roles in society, and how communication shapes and influences women’s roles within organisations.

Historically, patriarchal dominance has been used in organisations to engender women to particular roles, (for example, secretaries or nurses) positions seen as “women’s work” and perhaps beneath that which a man should perform. Key to this dominance and perpetuation of gender bias is the language used.

Further to this is the structured hierarchy of an organisation, women in more subservient positions, men in positions of power or positions involving decision-making and the relay of information.

Communication to dominate

One study examined taking maternity leave in regards to changes of identity and how workplace interactions affected leave choices. This study highlighted the problem within organisations to attach meaning and identities to the pregnant woman, often to their detriment.

Central to this was the communication used, as there were differences between what was said and what was done. By this I mean that communication between the women and their supervisors and their co-workers, was used as a means of controlling the decisions made by the women regarding their decision to take maternity leave. It was also found that the language used by the supervisors affected the attitude of co-workers to the women taking or returning from maternity leave.

The communication processes were often used to make the women feel guilt, shame and inferiority about taking leave. It was also used to convince both the women and their co-workers that their work performance would be inferior or less productive based on the decision to take or return from maternity leave.

Communication to empower

Here I am going to focus on an example concerning female dairy farmers in rural India, where researchers studied how breaking down patriarchal dominance and empowering women influenced social change within the communities.

Traditionally in these communities men dictated the control of money, interpersonal relationships and the distribution of work. But some villages were part of a program that was designed to provide female dairy farmers with greater education about dairying, running a co-op, and encouraged social clubs to increase interpersonal interactions.

As you would expect, changing the communication processes and empowering women benefited everyone!

Not only was more information about dairying, health and finances exchanged between the women, men in these villages said that there was a positive effect on the collaborative approach to dairying as well as in their family life!

In short, it was evident that when the women were given a voice, the whole village not only benefited but also underwent social changes. In contrast, more isolated women who were not in the social clubs felt less empowered and still felt they were under patriarchal control.

Final Thought

Communication, how it used, delivered and what is said, has the ability to empower or dominate, affect attitudes, culture and identity, and to create social changes to the benefit of all.

What we do not say can be as powerful as what we actually say.

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